Global Warming And Climate Change - 900 Words

The Earth’s geography is always shift and changing its malleable form through various processes. Whether it is through Earths natural erosion process or a natural disaster such as an earthquake or a tsunami. Everyone knows about these type of disasters when they happen, but do they know why they happen or what causes them to happen? This can be better explained by what is called Climate Change. There are people today that actually do not believe in climate change. However, one can argue that something is truly happening to our planet as a whole. If you think global warming and climate change mean the same thing then you would be wrong. This is simply because global warming refers to the long-term trend of the warming of the planet. On the other hand, climate change â€Å"†¦encompasses global warming, but refers to the broader range of changes that are happening to our planet. These include rising sea levels, shrinking mountain glaciers, accelerating ice melt in Greenland, Antarctica and the Arctic, and shifts in flower/plant blooming times†¦Ã¢â‚¬  (Tenenbaum, 2016). The rising of sea levels, the shrinking of mountain glaciers, and the blooming times of plants are all consequences of the earth warming. The warming of the planet is caused by the burning of fossil fuels which releases carbon emissions into the air creating a greenhouse effect on literally a global scale. Within the political realm of things, â€Å"global warming and climate change are sometimes used interchangeably, butShow MoreRelatedGlobal Warmin g And Climate Change974 Words   |  4 Pagesabout global warming, whether it is true or false. Is there evidence to prove that global warming has impacted the climate due to the rise in the earth’s temperature? Climate change is a problem that is worldwide that should be reviewed. The rise in the earth’s temperature has caused some impact to the weather and climate changes to many places worldwide. This rise in temperature has the potential of causing drastic changes to the earth in many ways. It is time to view the global warming concernsRead MoreClimate Change Of Global Warming924 Words   |  4 Pages Figure 0.1 shows the different effects of global warming. Global warming is the warming of our planet at an extreme rate. The Earth’s climate has warmed by 7.8OC since 1880. (Quick facts about science, 2015). What causes global warming? The cause of global warming is the carbon dioxide. This acts like a blanket. Protecting the earth, and heating the earth. Sun rays would normally bounce around the earth, but with the blanket, the sun rays heat the blanket which heats the earth. (Petersen ScienceRead MoreGlobal Warming And Climate Change1398 Words   |  6 Pages Global warming and climate change have been frequent topics of discussion over the past several years. Although people tend to focus on the politics, it is important to look past the media aspects of it into the cold hard facts of what our Earth is currently experiencing, and what has caused it in the first place. The cause of climate change includes natural causes, but human causes are what is generating such a rapid global temperature change. It’s time that the ways in which humanity affectsRead MoreClimate Change And Global Warming1060 Words   |  5 PagesClimate change (Klaus) 1000 The terms â€Å"global warming†, â€Å"climate change† or â€Å"greenhouse effect† have become more than just parts of the popular lexicon as they rather are subject of public discussions, scientific research or political debates. Despite the popularity and the ubiquity of these terms, the public’s theoretical and conceptual understanding of them and their causal relations is often based on superficial knowledge and buzzwords or caricatures outlined and depicted in several popular mediaRead MoreClimate Change : Global Warming1194 Words   |  5 PagesDonya Curtis April 19, 2017 English 1001-rough draft Global Warming Global warming is one facet of the broader term climate change. It is the increase in the average temperature of the Earth s surface air and oceans from the mid 20th century and the projected continuation. The Global warming is primarily the consequence of building up greenhouse gasses in the atmosphere. Emission rates for most important anthropogenic greenhouse gas, CO2, have increased 120 fold in the past 140 years. WhileRead MoreClimate Change and Global Warming1074 Words   |  5 PagesClimate change and Global Warming are out of control. This means that, no matter what policies, processes or actions are implemented, the Earth as we know it will never be the same again. There is significant evidence to support this hypothesis. The dilemma becomes whether we can limit the damage and adapt to a new status quo or not. Rising sea levels and the damage caused by this phenomenon has irreversible impacts on coastlines worldwide. Damage to sensitive reef systems cannot be fixed. This alsoRead MoreClimate Change And Global Warming1022 Words   |  5 PagesWhat = Climate Change Who = Emma, Aoife, Julia, Rachael, Mariah and Cà ©line What is it? Climate Change is a change in the demographic distribution of weather patterns, and related change in oceans, land surfaces and ice sheets, happening over time scales of decades or longer. It’s the world’s greatest threat. Climate change is the change in temperature over a period of time. It involves the greenhouse effect and global warming. Where is it? It is an issue affecting everyone everywhere. ClimateRead MoreClimate Change And Global Warming1474 Words   |  6 Pagesphenomenon, known as â€Å"smog† became an often daily occurrence in big, urbanized cites across the globe. Also, Al Gore’s book, An Inconvenient Truth, popularized the issue of climate change and global warming as a result of the damage that the modern world has done to the atmosphere. He noted that people resist the facts about climate change due to the inconvenience of changing their lifestyles. But, uninhibited industrialization of several countries has led to intense modernization and revolution of theRead MoreClimate Change And Global Warming928 Words   |  4 PagesThis paper will discuss climate change and global warming on the economy. The paper also gives a description on climate change and global warming. As well as what it hold for future business owners. It will also discuss what the government is doing about climate change/global warming. Climate change is a long-term shift in the statistics of the weather (including its averages). For example, it could show up as a change in climate normal (expected average values for temperature and precipitation)Read MoreClimate Change And Global Warming1630 Words   |  7 PagesClimate Related Threats Global warming will lead to uncontrollable devastation such as famine, war, and economic instability. Climate change will accelerate the dislocation of hundreds of millions of people and the extinction of many species. The negative effects of climate change are obvious on every continent. Professor Le Quere, director of the Tyndall Centre for Climate Change Research at the University of East Anglia said, The human influence on climate change is clear. The atmosphere and

FutureCola Free Essays

The reports answers five questions elated to the case of cola in China. These questions include; 1 How effective is the positioning of Future Cola? ; 2 What are the factors that have contributed to Future Cola’s growth so far? ; 3 How might Coca Cola and Pepsi Co. Respond to Wahoo in the carbonated drinks category? ; 4 What should Wahoo do to anticipate and respond to the next level of competition? ; 5 what other strategies and tactics could Future Cola employ to continue to grow its market share? The author has used different tools to answer these questions including SOOT, PEST, Five Forces Model, Anions Matrix, Core Competencies and Competitive Advantages. We will write a custom essay sample on FutureCola or any similar topic only for you Order Now To measure the effectiveness of Strategic Positioning of Future Cola the author first analyzed its strategic positions using competitive advantage theory followed by SOOT and PEST analysis as well as porter’s five forces model which helped to explore the strengths, weaknesses, opportunities and threats for the business. Also the political, social, economic and technological factors that are contributing to the success of Future cola have been discussed. Also the business environment was analyzed by identifying threats of substitute products, threat of new products, intense rivalries among existing players, bargaining power of appliers and bargaining power of buyers. It was found that Future Cola has become a successful brand and is competing with international brands in China because it has been advertised as a patriotic brand Intelligent. Further Wahoo Group holds vast wholesale and retail network. Also the prices of Future Cola are low as compared to other brand. Pepsi and Coca Cola can meet the rising demand and success of future bola by adopting a localized marketing strategy, lowering prices and introducing new flavors that are close to the taste that Chinese people like. 4 Report also offers recommendation to Future Cola for becoming leader in China and or succeeding globally. These recommendations include; target developing nations, medium calorie drinks as well as drinks with natural ingredients Q-1. How effective is the positioning of Future Cola? Strategic Positioning â€Å"Pretax profit last year at Hangout Wahoo, the Chinese beverage giant controlled by the country richest man Gong Singing, climbed by 18% to 10. 1 billion Yuan, or $1. 6 billion, amid a fall in raw material costs, a company spokesman told Forbes†. (Forbes, 2013) The Company started its operations in 1987 as a milk factory that was run by a School with the goal of providing children with nutrient drinks. The company is among top five global beverage producers. Future Cola was introduced by Wahoo Group of China in 1998 at the time when carbonated drinks had become popular and this category was covering half of the volume of the soft drink industry. In 1997 the output of cola in China was 1. 36 million with 80% combined market share of Pepsi and Coca Cola. Currently on number three in China and Number five in the world among soft drink manufacturers Wahoo has successfully achieved and maintained its position. (Nancy Dad, 2004) Competitive Advantage The competitive advantage of Future Cola lays in its generic business strategy that fermentation strategy. The Future Cola gained success because the CEO was prepared on how multinationals will respond to this new brand and prepared to compete with response as well increase its market share in the future. (Nancy Dad, 2004) The outward evidence of competitive advantage for Future Cola can be seen in its success in China as third major soft drink in China and high growth in sales. Future Cola is enjoying superior delivered cost position due to low costs 6 international brands and close to the Chinese taste and culture. Positional advantage has many benefits and cannot be exploited In theory, the competitive advantage is described from two perspectives; 1 . Resource 2. Capabilities As regards resources Future cola has competitive advantage that because it has vast distribution network, financial capacity, its manufacturing and distribution network in low cost, has production capacity, it purchases raw material. Capabilities include focused knowledge, orientation of customer service, expertise in design, experience as a food and beverage company, holds trade relationship in China, is able to utilize relevant technologies, capability to design system as well as to response capability. SOOT Analysts Strengths Weaknesses ;Brand name resembling to Coca Cola ;Fifth biggest brand in the world ;Third Major Brand in China ;China’ National Brand ;Vast network of wholesale ;Cheaper than its competitors ;Attractive Marketing Strategies ;Brand Management Skills ;Not an international brand like Pepsi and Coca Cola ;Focusing less on Threats Opportunities ;Great Competition ;Changing consumption trends ;Restriction on carbonated drinks ;Can expand its network to emerging markets and developing nations to ;Can introduce different flavors to grow sales ;Can acquire major players in China Figure I-SOOT Analysis Future Cola Brand name resembling to Coca Cola which is already familiar One among the five biggest brands in the world Third Major Brand in China Established as China’ National Brand Vast network of wholesale Cheaper than its competitors Attractive Marketing Strategies and Brand Management Skills Weaknesses 8 Not an international brand like Pepsi and Coca Cola Can expand its network to emerging markets and developing nations to increase sales and profits Can introduce different flavors to grow sales Can acquire major players in China Great Competition with presence of major brands Changing consumption trends How to cite FutureCola, Papers

Short Biography Tupac Amaru Shakur free essay sample

Muar Shaker immersed In the culture of the African American urban class at an early age surrounded by economic struggle, political influence and Incarceration. Outpace was born In 1971 and raised In poor Inner-city neighborhoods In New York. Tapes parents Affine Shaker and Billy Garland were prominent members of the Black Panther party. Affine was acquitted on more than 150 charges of conspiracy against the U. S. Overspent but later became addicted to crack cocaine. His godfather was a high ranking Black Panther who was convicted of murder during a robbery and his stepfather spent four years at large on the Bis Ten Misted Wanted sit for having helped his sister escape from a New Jersey penitentiary. Tubas mother encouraged him to develop his creative and expressive capableness by enrolling him in drama school at the age of twelve.Thus, from early on Outpace was taught to succeed in two different worlds by learning the language of the hood, its religiosity, and its culture of survival and struggle along with the intellect verse from formal schooling in the creative arts and print poetry which were the norms. We will write a custom essay sample on Short Biography: Tupac Amaru Shakur or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In 1985, his mother moved him to Baltimore, Maryland to escape the poverty and difficulties f New York and enrolled him In the Baltimore School for the Performing Arts, where he continued the performance education he began In New York.Tubas outlook was affected by the increasing hopelessness and worsening conditions in Americas inner cities and learned to believe that racism and economic discrimination against the blacks contributed to the poverty. He learned to blame the white race along with the police for these conditions thus developing a leading voice for the urban poor with concerns such as gang violence and challenges single mothers face. He later Ovid to California and articulated these strong feelings and emotions Into words of poetry and black protest music Impacting rap music. IP-hop and black culture A high school dropout, Shaker was an avid reader, familiarizing himself with the work of many social theorists, surprising many who knew him only as a rapper. In the early asss, Shaker became self-destructive and was arrested a number of times for assault and various shootings. On the evening before Shaker was convicted of sexual abuse, he was shot in the lobby In a recording studio in Manhattan blaming it on east coast recording artist Biggie Smalls believing that he had prior knowledge of the shooting and didnt warn him.Following the shooting, Shaker was released from prison early after an appeal financed by record l abel Death Row Records in exchange to release three albums under that label helped spark the East Coast-West Coast rivalry. Six months later Smalls was shot and killed. White and black Americans viewed Shaker differently. Some whites as any people viewed him as a thug gangster due to his legal issues along with some of his lyrics displaying his hate toward white people and the killing of white people. However, these lyrics were directed to racist white people.Half his fans were white and he loved them because he knew that they were not racists. All blacks loved him because he was all about empowerment and recognition for black people. Outpace hated anyone who disliked blacks because he was fighting for equality. He loved every race as long as they were respectful of each other. Outpace Shaker was not a victim of society. He turned himself into a thug . He choose and the consequences for the wrong choices. Your life is what you make of it. Wouldnt we all like to use that excuse? Could Outpace Shakers death have been prevented? I am uncertain that he is in fact dead.It is possible as many have asked that he faked his own death such as the Witness Protection Program would do for his safety after several attempts made on his life. For example, he had no life insurance policies as possibly not to engage in insurance fraud and no will. He had the connections through his mothers political influences to receive plastic surgeries. . In addition, Shaker replaced words in his writings with symbols. He always rapped about dying and being reincarnated as a bigger and better improvement. Maybe he really is reborn again right now among us unrecognizable as Outpace?

buy custom Nurses Associate Certification essay

buy custom Nurses Associate Certification essay Nurses associate certification with pay increase, better-paying jobs, respect and improved self-image. However, not all benefits of certification are real. Some people may question the rationale of a nurse having to incur additional expenses in terms of time, money and energy merely to put additional initials in front of his name. This, though, is not where the main problem lies. The main problem is with the perceptions associated with certification. The state of affairs in nursing profession is far from settled and the certification designs to be adopted in future certifications remain uncertain. Tenney, Demoucell and Wians (1992). Woods (2009) notes that in the year 2001, 341,000 certifications were made, spanning in 134 specialties. The certifications were made by 67 different certifying organizations. The main reason for this high number of certifications was the marketing potential that nurses believed, and continue to believe certification has. However, these figures are an indication of a reduction in the number of nurses who have been seeking certification since the early 1990s. According to recent research, specialty nurse training and education can improve the quality of care given to patients. Specialty nurse certification can also improve the job satisfaction of nurses, leading to a sense of empowerment. Additionally, it may result in positive effect collaboration among team members in the healthcare system. Despite the potential for these rewards to accrue to nurses, there is lack of extrinsic value to people who are in the nursing profession, making it unlikely that a higher number of nurses will be attracted into certification programs unless opportunities for recognition and greater compensation are put in place by administrators. Certification brings about intrinsic value to nurses. Intrinsic values are non-tangible benefits such as indication of professional growth, validation of knowledge, personal satisfaction, indication of attainment of a practice standard and a feeling of personal accomplishment. It fails to bring about extrinsic benefits. Although intrinsic rewards by far outnumber intrinsic rewards, extrinsic rewards appear to be the main driving force that motivates nurses into deciding whether to become certified or not. Some of the most referred to extrinsic rewards include increased knowledge, enhanced collaboration between member of the medical profession and improved skills. This research sets out to find out whether nurses are motivated by extrinsic or intrinsic rewards with the basis of investigation being the perceptions that dominate the nurses understanding of extrinsic and intrinsic rewards. This research will be beneficial to all stakeholders of health care, especially those involved in setting up of policy frameworks in the nursing profession. For nurses, this research will shed light on the real benefits of getting specialty certification. For employers, the findings of this research will be useful in setting up frameworks that ensure that the needs of nurses are met, the most important of which is recognition of those nurses who have dedicated their time, money and energy into efforts to get specialty certification. Significance of the Problem. Certification, in most cases, is a matter of a nurses individual efforts. Even in cases where reimbursements and additional payments are made for nurses who pursue certification, this scenario is more of an exception rather than a rule. When nurses register for certification, this results in shortage of nurses, increased call duty on nurses days off and limited time spent on oneself and family. There is need for an assessment to be made on the true cost of certification and whether the accruing benefits are worth the efforts made. Against this backdrop, this research may be a good reference point for policymakers in the healthcare sector. Through proper policies, some fundamental stressors that nurses encounter can be eliminated and nurses may get better rewards for their efforts at certification. Wade (2009) notes that a better understanding of the enticements and interventions that would make more nurses seek certification certified can prove beneficial to the health care industry, patients and the nursing profession. For the nursing profession, the findings of this research have very far-reaching implications. Wade (2009) reports fears that there are too many nurses leaving the profession and at the same time, there are too few nurses entering the profession. However, he expresses the hope implied by recent researches, which indicate that nurses who feel empowered in their work environments, and who are recognized for their contributions are likely to stick to their profession. Certification is one of the ways through which the experience, cmpetence, knowledge and contribution of nurses to the healthcare sector is recognized. Therefore, argues Wade (2009), it has the potential to bring about retention of nurses in the profession. By addressing the issue of perception towards intrinsic and extrinsic rewards of certification, this research highlights the true meaning of this process, what it takes to become certified, the policy implications and most importantly, the potential of certification to bring about satisfaction and retention of nurses. This research has far-reaching theoretical implications on Benners theoretical model, which ranks proficiency from the level of a novice to that of an expert (Benner, 1984 cited in Wade, 2009). According to this model, nurses gain knowledge and develop skills of nursing practice by passing through five levels: novice, advanced beginner, competent nurse, proficient nurse, and expert nursing professional. When nurses opt out of the nursing career on account of lack of satisfaction, Benners model may be seen to be an ineffective tool for explaining this scenario. When there is a proper assessment of the certification factor in a research such as this one, Benners theoretical framework becomes a credible tool of explaining career progression in the nursing profession. Purpose of the Study The aim of this study is to find out whether nurses are motivated to seek certification by extrinsic benefits or extrinsic rewards. The case study method of inquiry will be used will be used to gather qualitative data for purposes of identifying the reasons that motivate nurses into seeking certification. The analysis of these findings will be done in such a way that perceptions about the rewards of certification will be highlighted. Perceptions that nurses have concerning certification determine how motivated the feel to undertake a certification education and exam. For this reason, any study of intrinsic and extrinsic benefits of nursing, whether perceived or real, has to focus on what nurses perceptions about certification really are. The main units of analysis will include The nature of perceptions of empowerment among nationally certified nurses Relationship between professional characteristics and clinical nursing expertise: focus on the role of certification. Perceptions on the value of specialty nursing certification In each unit of analysis, focus will be on the motives that drive nurses into seeking specialty certification and these professions perceive the relationship between empowerment through certification and career progression as described in Benners theoretical model. An assessment will be made on the likelihood of a perceived intrinsic or extrinsic reward driving a nurse into seeking specialty certification. Different relevant case studies will be analyzed based on the gaps in knowledge indicated in the literature review section. Does specialty certification give intrinsic and extrinsic rewards that are necessary for build-up of proficiency from the level of novice to expert among nurses? Definition of Terms Extrinsic benefits-these are the benefits that accrue as extra rewards upon compliance by professionals. They include increased pay, free food at the hospitals cafeteria, free long-distance calls over the hospitals cyber caf, transport, remuneration packages for overtime-hour schedules and so on. Intrinsic benefits Intrinsic values are non-tangible benefits such as indication of professional growth, validation of knowledge, personal satisfaction, indication of attainment of a practice standard and a feeling of personal accomplishment. Intrinsic benefits are very integral sources of job satisfaction. Specialty certificationthis is the mechanism through which the nurses are recognized for their professional qualifications, practice and experience, mainly for purposes of validating clinical competency and bringing about professional growth. Theoretical Framework. Benners theoretical model that involves ranking proficiency from the level of a novice to that of an expert will guide this study. According to this model, as nurses continue to develop skills as well as to gain knowledge through nursing practice, they pass through five levels of proficiency. This theory is based on the proposition that each level is always built heavily upon the experiences that have been generated at lower levels (Benner, 1984). The different levels of nursing described by Benner include novice, advanced beginner, competent nurse, proficient nurse and expert level. These levels are a reflection of a nursses movement from the reliance on abstract principles to repeated use of past education and experience (Benner, 1984) Without a proper understanding of the complexities of acute situations that tend to be very perplexing, a novice nurse is very limited to routine task performance that requires little analysis. A step up from the level of a novice, advanced beginners may have the ability to perform simple emergency tasks within a department such as triaging very simple, straightforward cases as well as recognizing and identifying normal variability in vital signs that are common in clinical scenarios. However, practitioners at the level of an advanced beginner may still be mislead by atypical scenarios, so competent nurses apply critical thinking and analytical skills while assessing multiple relevant elements present in patients condition in order to devise treatment plans encompassing both short-term and long-term goals (Benner, 1984). In Benners theory, emphasis is on education and experience as key factors of helping a nurse move from the level of a novice to that of an expert nurse. In the first unit of analysis entitled The nature of perceptions of empowerment among nationally certified nurses, all the levels of professional development that Benner outlines will be the main reference point. Instances where notions of empowerment do not coincide with the needs of professional growth as outlined by Benner, then such notions will be considered to be perceptions. From this point, it will be easy to refer to these perceptions as the basis of determining their influence on nurses decision to seek specialty certification. Benners theoretical framework will also be used to research the second unit of analysis entitled, Relationship between professional characteristics and clinical nursing expertise: focus on the role of certification. The role of certification in each of Benners stages of professional growth will be succinctly defined. A qualitative analysis of different case studies will make it easy for various points at which nurses start to perceive the need for specialty certification to be identified. In the third unit of analysis, Perceptions on the value of specialty nursing certification, focus will be on the effect of certification towards nurses attitude towards challenges in the process of becoming experts. Although the relationship between specialty certification and competence is yet to be examined by researchers in the medical field (Kendall-Gallagher 2009), there are many case studies from which analysis can be made on these relationships. This research will make use of such secondary data in order to derive analyses and arrive at findings. Moreover, the relationship between competence and safety of patients in the hands of caregivers, which in recent years has attracted a large body of research information, will also be explored. Assumptions and Limitations. The most fundamental assumption in this research is that the research findings of all the research studies where secondary data will be gathered will be accurate. It is impossible for abstract notions used by novice nurses to be quantified, which is why the qualitative method suits this research best. Moreover, at the level of a novice, a nurse may lack exposure to the understanding of the notions of empowerment as they apply to more experienced nurses who are seeking specialty certification. They may also follow the crowd when registering for specialty certification exams. The accuracy of analyses derived from this groups information may be contested. In the first unit of analysis, perceptions will be derived from lack of congruency between notions of empowerment and the need for professional growth. In this case, the respective nurses will be considered to be making moves towards certification using the wrong arguments. However, there could be other underlying motivating factors that may which lie outside the scope of this research. Summary Paragraph. The need to create a work environment that is conducive to nurses is an important issue in healthcare. Nurses, like all other professionals, love opportunities and if they believe that certification brings them closer to where professional opportunities are, they should be encouraged to seek certification. This goes a long way in analyzing researches that have been done before relating to the nursing professional environment, with and without certification. Within this environment, an analysis of nurses perception s towards specialty certification is made. Although it is a nurses sole discretion to decide why to get certification and why not to do so, this professional decision is of national significance, something that this research seeks to exemplify. Buy custom Nurses Associate Certification essay

Biography of Pedro de Alvarado, Conquistador

Biography of Pedro de Alvarado, Conquistador Pedro de Alvarado (1485-1541) was a Spanish conquistador who participated in the Conquest of the Aztecs in Central Mexico in 1519 and led the Conquest of the Maya in 1523. Referred to as Tonatiuh or Sun God by the Aztecs because of his blonde hair and white skin, Alvarado was violent, cruel and ruthless, even for a conquistador for whom such traits were practically a given. After the Conquest of Guatemala, he served as governor of the region, although he continued to campaign until his death in 1541. Fast Facts: Pedro de Alvarado Known For: Conquest and enslavement of indigenous people of Mexico and Latin AmericaBorn: c. 1485, Badajoz, Castile, SpainParents: Gà ³mez de Alvarado, Leonor de ContrerasDied: 1541, in or near Guadalajara, New Spain (Mexico)Spouse(s): Francisca de la Cueva, Beatriz de la CuevaChildren: Leonor de Alvarado y Xicotenga Tecubalsi, Pedro de Alvarado, Diego de Alvarado, Gà ³mez de Alvarado, Ana (Anita) de Alvarado (all illegitimate) Early Life Pedros exact year of birth is unknown: it was probably sometime between 1485 and 1495. Like many conquistadores, he was from the province of Extremadura- the city of Badajoz, in his case. Like many younger sons of minor nobility, Pedro and his brothers could not expect much in the way of an inheritance. They were expected to become priests or soldiers, as working the land was considered beneath them. In about 1510 he went to the New World with several brothers and an uncle. They soon found work as soldiers in the various expeditions of conquest that originated on Hispaniola, including the brutal conquest of Cuba. Personal Life and Appearance Alvarado was blond and fair, with blue eyes and pale skin that fascinated the natives of the New World. He was considered affable by his fellow Spaniards and the other conquistadores trusted him. He married twice: first to Spanish noblewoman Francisca de la Cueva, who was related to the powerful Duke of Albuquerque, and then later, after her death, to Beatriz de la Cueva, who survived him and briefly became governor in 1541. His longtime native companion, Doà ±a Luisa Xicotencatl, was a Tlaxcalan Princess given to him by the lords of Tlaxcala when they made an alliance with the Spanish. He had no legitimate children but did father several illegitimate ones. Alvarado and the Conquest of the Aztecs In 1518, Hernn Cortà ©s mounted an expedition to explore and conquer the mainland, and Alvarado and his brothers quickly signed on. Alvarados leadership was recognized early on by Cortà ©s, who put him in charge of ships and men. He would eventually become Cortà ©s right-hand man. As the conquistadores moved into central Mexico and a showdown with the Aztecs, Alvarado proved himself time and again as a brave, capable soldier, even if he did have a noticeable cruel streak. Cortà ©s often entrusted Alvarado with important missions and reconnaissance. After the conquest of Tenochtitln, Cortà ©s was forced to head back to the coast to face Pnfilo de Narvez, who had brought soldiers from Cuba to take him into custody. Cortà ©s left Alvarado in charge while he was gone. The Temple Massacre In Tenochtitln (Mexico City), tensions were high between the indigenous people and the Spanish. The noble class of Aztecs seethed at the audacious invaders, who were laying claim to their wealth, property, and women. On May 20, 1520, the nobles gathered for their traditional celebration of Toxcatl. They had already asked Alvarado for permission, which he had granted. Alvarado heard rumors that the Mexica were going to rise up and slaughter the intruders during the festival, so he ordered a pre-emptive attack. His men slaughtered hundreds of unarmed nobles at the Festival. According to the Spanish, they slaughtered the nobles because they had proof that the festivities were a prelude to an attack designed to kill all of the Spanish in the city. The Aztecs, however, claimed the Spanish only wanted the golden ornaments many of the nobility were wearing. No matter what the cause, the Spanish fell on the unarmed nobles, slaughtering thousands. The Noche Triste Cortà ©s returned to Mexico and quickly tried to restore order, but the effort was in vain. The Spanish were under a state of siege for several days before they sent Emperor Moctezuma to speak to the crowd. According to the Spanish account, he was killed by stones thrown by his own people. With Moctezuma dead, the attacks increased until the night of June 30, when the Spanish tried to sneak out of the city under cover of darkness. They were discovered and attacked; dozens were killed as they attempted to escape, laden down with treasures. During the escape, Alvarado allegedly made a mighty leap from one of the bridges. For a long time afterward, the bridge was known as Alvarados Leap. Guatemala and the Maya Cortà ©s, with the help of Alvarado, was able to regroup and retake the city, setting himself up as governor. More Spanish arrived to help colonize, govern, and rule the remnants of the  Aztec Empire. Among the loot discovered were ledgers of sorts detailing tribute payments from neighboring tribes and cultures, including several considerable payments from a culture known as the Kiche far to the south. A message was sent to the effect that there had been a change in management in Mexico City but the payments should continue. Predictably, the fiercely independent Kiche ignored it. Cortà ©s selected  Pedro de Alvarado  to head south and investigate, and in 1523 he gathered up 400 men, many of whom had horses, and several thousand indigenous allies. The Conquest of Utatln Cortà ©s had been successful because of his ability to turn Mexican ethnic groups against one another, and Alvarado had learned his lessons well. The Kiche Kingdom, located in the city of Utatln near present-day Quetzaltenango in Guatwasa, was by far the strongest of the kingdoms in the lands that had once been home to the Mayan Empire. Cortà ©s quickly made an alliance with the Kaqchikel, traditional bitter enemies of the Kiche. All of Central America had been devastated by disease in the previous years, but the Kiche were still able to put 10,000 warriors into the field, led by Kiche warlord Tecà ºn Umn.  The Spanish routed the Kiche  in February 1524 at the battle of El Pinal, ending the greatest hope of large-scale native resistance in Central America. Conquest of the Maya With the mighty Kiche defeated and their capital city of Utatln in ruins, Alvarado was able to pick off the remaining kingdoms one by one. By 1532 all of the major kingdoms had fallen, and their people had been given by Alvarado to his men as virtual slaves. Even the Kaqchikels were rewarded with slavery. Alvarado was named  the governor  of Guatemala and established a city there, near the site of present-day  Antigua. He served for 17 years. Further Adventures Alvarado was not content to sit idly in Guatemala counting his newfound wealth. He would abandon his duties as governor from time to time in search of more conquest and adventure. Hearing of the great wealth in the Andes, he set out with ships and men to conquer  Quito. By the time he arrived, it had already been captured by  Sebastian de Benalcazar  on behalf of  the Pizarro brothers. Alvarado considered fighting the other Spaniards for it, but he ultimately allowed them to buy him off. He was named the governor of Honduras and occasionally went there to enforce his claim. Alvarados Cruelty as Described by Las Casas All of the conquistadores were ruthless, cruel and bloodthirsty, but Pedro de Alvarado was in a class by himself. He ordered massacres of women and children, razed entire villages, enslaved thousands, and threw indigenous people to his dogs when they displeased him. When he decided to go to the Andes, he took with him thousands of Central Americans to work and fight for him; most of them died en route or once they got there. Alvarados singular inhumanity drew the attention of  Fray Bartolomà © de Las Casas, the enlightened Dominican who was the Great Defender of the Indians. In 1542, Las Casas wrote A Short History of the Destruction of the Indies, in which he railed against the abuses committed by the conquistadores. Although he did not mention Alvarado by name, Las Casas clearly referred to him: This man in the space of fifteen years, which was from the year 1525 to 1540, together with his associates, massacred no less then five millions of men, and do daily destroy those that are yet remaining. It was the custom of this Tyrant, when he made war upon any Town or Country, to carry along with him as many as he could of the subdued Indians, compelling them to make war upon their Countrymen, and when he had ten or twenty thousand men in his service, because he could not give them provision, he permitted them to eat the flesh of those Indians that they had taken in war: for which cause he had a kind of shambles in his Army for the ordering and dressing of mans flesh, suffering Children to be killed and boiled in his presence. The men they killed only for their hands and feet, for those they accounted dainties. Death Alvarado returned to Mexico to campaign in the Mexican northwest around 1540. In 1541, he died in present-day Michoacn when a horse rolled over on him during a battle. Legacy Alvarado is best remembered in Guatemala, where he is even more reviled than is Hernn Cortà ©s in Mexico. His Kiche opponent Tecà ºn Umn is a national hero whose likeness appears on the 1/2 Quetzal note. Even today, Alvarados cruelty is legendary: Guatemalans who do not know much about their history will recoil at his name. In short, he is remembered as the most vicious of the conquistadores- if he is remembered at all. Still, there is no denying that Alvarado had a profound effect on the history of Guatemala and  Central America  in general, even if most of it was negative. The villages and towns he gave away to his conquistadores formed the basis for  some current  municipal divisions and his experiments with moving conquered people around resulted in some cultural exchange among the Maya. Sources: Dà ­az del Castillo, Bernal.  The Conquest of New Spain.  New York: Penguin, 1963 (original  written circa 1575).Herring, Hubert.  A History of Latin America From the Beginnings to the Present.  New York: Alfred A. Knopf, 1962.Foster, Lynn V. New York: Checkmark Books, 2007.de las Casas, Bartolomà ©. An Account, Much Abbreviated, of the Destruction of the Indies, with Related Texts, ed. Franklin W. Knight, tr. Andrew Hurley (Hackett Publ. Co., 2003), pp. 2-3, 6-8.  National Humanities Center, 2006.

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